CALIFORNIA RESIDENTS
Last Updated: December 09, 2022
This California Privacy Notice (“Notice”) is provided pursuant to the California Consumer Privacy Act (“CCPA”) and describes how Kellogg Company, our subsidiaries, and our affiliates (“us,” “we,” or “our”) process Personal Information of California consumers. This Notice supplements our other privacy policies and notices, including the Kellogg Company Privacy Policy.
If you are a job applicant, please see our California Applicant Privacy Notice for additional disclosures. If you are a Kellogg employee, please see our California Employee Privacy Notice for additional disclosures. If you are a former California Kellogg employee and would like a copy of our California Employee Privacy Notice or to exercise your rights relating to your Personal Information, as described in Section 3 of this Notice, please submit a request through our Privacy Portal Portal or call us at 800-962-1413.
In the event of a conflict between any other policy, notice, or statement and this Notice, this Notice will control as to California consumers.
1. PERSONAL INFORMATION WE COLLECT, USE, AND DISCLOSE FOR BUSINESS PURPOSES
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
We collect, use, and/or disclose and, within the past twelve (12) months, may have collected, used, and/or disclosed the following categories of Personal Information about California consumers, as described below. Note that the Personal Information we collect about you may vary depending on the nature of your interactions with us and may not include all the items listed below.
Category of Personal Information |
Categories of Sources and Purposes for Collection and Use |
Categories of Recipients and Business Purposes for Disclosure |
Identifiers, including real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers |
Sources
Purposes for Collection and Use
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Recipients
Business Purposes for Disclosure
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Personal Information described in Cal. Civ. Code § 1798.80(e), including name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Characteristics of protected classifications under California or federal law, including age and date of birth, marital status, race, ancestry, ethnic origin, sex, gender, sexual orientation, gender identity, religion or creed, military or veteran status, medical condition, genetic information, disability |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Commercial information, including, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Internet or other electronic network activity information, including Internet or other similar activity, browsing history, search history, information on a consumer's interaction with a website, application logs, device data and registration, social media account information or advertisement |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Geolocation data |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Audio, electronic, visual, thermal, olfactory, or similar information |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Professional or employment-related information , If you are a Kellogg employee, please see our California Employee Privacy Notice for additional disclosures. Job applicants can find additional disclosures here |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Inferences used to create a profile reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
Sensitive Personal Information, including: Personal Information that reveals a consumer’s, Personal Information that reveals a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, Personal Information that reveals a consumer’s racial or ethnic origin, Personal Information collected and analyzed concerning a consumer’s health, Personal Information collected and analyzed concerning a consumer’s sex life or sexual orientation |
Sources
Purposes for Collection and Use
|
Recipients
Business Purposes for Disclosure
|
We do use or disclose Sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
We also collect some Personal Information that does not directly fit within one of the categories defined by the CCPA. For example, we collect the contents of communications you send to us and language preference. Unless otherwise specified, the sources of this Personal Information, the purposes for which we use it, and the categories of persons to which we disclose it are the same as those listed for Identifiers.
How Long We Keep Your Personal Information
We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:
- Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
- Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
- The information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
- We are otherwise required or permitted to keep your information by applicable laws or regulations.
Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.
2. HOW WE SHARE AND SELL PERSONAL INFORMATION
Under California law, a “sale” of Personal Information does not necessarily involve an exchange of money. Instead, the term also includes disclosures of Personal Information to third parties that may use the information for their own purposes, such as cookie providers. Similarly, under California law, “sharing” Personal Information refers to disclosing of Personal Information to third parties for cross-context behavioral advertising. In this context we sell and/or share and, during the last twelve (12) months, may have sold and/or shared the following categories of Personal Information:
- Identifiers
- Personal Information described in Cal. Civ. Code § 1798.80(e)
- Characteristics of protected classifications
- Commercial information
- Internet or other electronic network activity information
- Geolocation data
- Professional or employment-related information
- Inferences
- Sensitive Personal Information
The categories of recipients to whom we may have sold and shared Personal Information include our vendors and other third parties for cross-context behavioral advertising, as well as other marketing and advertising services that we utilize on our digital properties. We only “sell” Personal Information to third parties as defined in the CCPA for the purposes of cookies or other tracking technologies. We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
3. SUBMITTING REQUESTS RELATING TO YOUR PERSONAL INFORMATIONHOW WE SHARE AND SELL PERSONAL INFORMATION
If you are a resident of California, you have the right to submit certain requests relating to your Personal Information as described below. To exercise any of these rights, please submit a request through our Privacy Portal or call us at 800-962-1413. Please note that, if you submit a request to know, request to delete, or request to correct, you will be asked to provide a name, email address, and a government ID that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using our Privacy Portal or toll-free number listed above.
Right to Know. You have the right to know what Personal Information we have collected about you, which includes:
(1) The categories of Personal Information we have collected about you, including:
- The categories of sources from which the Personal Information was collected.
- Our business or commercial purposes for collecting, selling, sharing, or disclosing Personal Information.
- The categories of recipients to which we disclose Personal Information.
- The categories of Personal Information that we sold or shared, and for each category identified, the categories of third parties to which we sold or shared that particular category of Personal Information.
- The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information.
(2) The specific pieces of Personal Information we have collected about you.
Right to Delete Your Personal Information. You have the right to request that we delete Personal Information we have collected from you, subject to certain exceptions.
Right to Correct Inaccurate Information. If you believe the Personal Information we maintain about you is inaccurate, you have the right to request that we correct such information.
Right to Opt Out of Sales and Sharing of Personal Information. You have the right to opt out of the sale of your Personal Information, and to request that we do not share your Personal Information for cross-context behavioral advertising. To opt-out, please click our Cookie Preferences link on the bottom of the webpage. If you choose to use the Global Privacy Control (GPC) browser signal, you will only be opted out of online sales or sharing of Personal Information, and will need to turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please click here to access our Privacy Portal. Again, we only “sell” or “share” Personal Information to third parties as defined in the CCPA for the purposes of cookies or other tracking technologies.
Right to Limit Use and Disclosure of Sensitive Personal Information. You have the right to direct us to limit the use and disclosure of your Sensitive Personal Information to uses/disclosures that are reasonably necessary to provide our goods and services, or as needed: to ensure security and integrity; to prevent fraud or illegal activity; for physical safety; for short-term, transient use, including for non-personalized advertising; to perform services on behalf of the business; to verify or maintain the quality or safety of a service or device owned, manufactured, manufactured for, or controlled by us; and to improve, upgrade, or enhance such services or devices. Kellogg only uses and discloses your Sensitive Personal Information to provide you with personalized advertisements based on your interests and activities and for the limited purposes described in this Notice. To limit our use of your Sensitive Personal Information, please click here to access our Privacy Portal and we will opt you out of personalized advertising.
Rights Related to Automated Decision-Making. You have the right to opt out of automated decision-making, including profiling, that we use to evaluate certain personal aspects relating to your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. Kellogg uses profiling to provide you with personalized advertisements based on your interests and activities. To opt out of automated decision-making, please click here to access our Privacy Portal and we will opt out of personalized advertising.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.
4. NOTICE OF FINANCIAL INCENTIVE
We offer Kellogg’s Family Rewards (“KFR”), a rewards program that provides benefits such as rewards points and discounts to those who choose to participate. Participation requires you to provide some Personal Information, such as name, gender, date of birth, address, telephone number, and email address. The incentives associated with KFR are designed to reward loyal customers based on the volume of products they purchase from us. For the full terms and conditions applicable to KFR, please click here.
We have made a good faith estimate that the value of consumers’ Personal Information provided in connection with KFR is equivalent to the relevant expenses related to the collection and retention of that Personal Information. Any difference in price or benefits provided to customers who participate in KFR is reasonably related to the value of the Personal Information provided. By joining KFR, you consent to any financial incentive associated with the program. You have the right to withdraw from the financial incentive at any time by cancelling your participation in KFR. To cancel your KFR membership, please click here to access our Privacy Portal.
Unless you specifically request, submission of a request to delete your Personal Information will not erase information required for you to continue to participate in KFR. Should you wish to delete your Personal Information associated with KFR (and thereby cancel your participation in the program), please contact us at privavy.consumeraffairs@kellogg.com or 800-962-1413 (9a.m. -6p.m. ET) or by mail at Kellogg Company, Attention: Consumer Affairs, PO Box CAMB, Battle Creek, MI 49016.
5. HOW TO CONTACT US
If you have any questions about how we handle your Personal Information, please contact us at:
Email: privacy.consumeraffairs@kellogg.com
Phone: 800-962-1413 (9a.m.-6p.m. ET)
Postal Address: Kellogg Company, Attention: Consumer Affairs – Privacy Office, PO BOX CAMB, Battle Creek, MI 49016
If you have a registered account you can log in to your account and submit your request through your account. Click here to make your request.